At MYB77, your personal data is treated with the same care and security we apply to your funds. This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and what rights you hold as a player on our platform.
MYB77 collects only the minimum personal data necessary to operate your account, process transactions, and meet our compliance obligations. We do not gather information beyond what is genuinely needed.
All data transmitted between your device and MYB77 servers is protected with industry-standard TLS encryption. Sensitive data at rest is also encrypted using strong cryptographic standards.
MYB77 does not sell, rent, or trade your personal data to third parties for marketing purposes. Data sharing with service providers is strictly limited to operational necessity under binding data processing agreements.
You retain rights over your personal data at all times — including the right to access, correct, port, and request erasure of your information, subject to legal and regulatory retention requirements.
MYB77 uses cookies and similar technologies to improve platform performance and user experience. Essential cookies are required; non-essential cookies are applied only with your consent where required.
You may opt out of marketing communications at any time through your Account Settings or by contacting our support team. Opting out of marketing does not affect essential service communications.
This Privacy Policy ("Policy") describes how MYB77 ("Company", "we", "us", "our") collects, uses, processes, stores, and protects personal data relating to individuals ("Data Subjects", "Players", "Users "you") who access or use the MYB77 online gaming platform at https://myb77.cam and any associated services.
MYB77 is an internationally operated online gaming platform serving English-speaking players in Malaysia and other jurisdictions. Our platform facilitates casino gaming, live casino, sports betting including Liga Super Malaysia, EPL, UFC and esports wagering, and processes financial transactions in Malaysian Ringgit (MYR) and cryptocurrencies through Malaysian payment providers including Touch'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong, and RHB.
By registering an Account or using the MYB77 Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, you must discontinue use of the Platform.
This Privacy Policy should be read in conjunction with our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated by reference.
For the purposes of this Privacy Policy, the following terms carry the meanings defined below:
| Term | Definition |
|---|---|
| Personal Data | Any information that relates to an identified or identifiable natural person, including name, identification number, contact details, financial data, and behavioural data. |
| Processing | Any operation performed on personal data, whether automated or manual, including collection, storage, use, disclosure, erasure, and destruction. |
| Data Controller | MYB77, the entity that determines the purposes and means by which personal data is processed. |
| Data Processor | A third party that processes personal data on behalf of MYB77 under a data processing agreement. |
| KYC Data | Identity verification documents and information collected as part of the Know Your Customer process, including government-issued identification, proof of address, and source of funds documentation. |
| Cookies | Small text files placed on your device by the MYB77 Platform for session management, analytics, and personalisation purposes. |
| Consent | A freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a stated purpose. |
MYB77 collects personal data in categories proportionate to the purposes for which the data is required. The following categories of data may be collected from or about you:
MYB77 collects personal data through the following primary channels:
MYB77 processes personal data for the following specific and documented purposes:
| Purpose | Data Categories Used |
|---|---|
| Account creation and management | Registration data, KYC data, device data |
| Age and identity verification (21+ enforcement) | KYC data, registration data |
| Processing deposits and withdrawals | Financial data, KYC data, registration data |
| Providing gaming and betting services | Gameplay data, financial data, device data |
| Bonus, promotion, and VIP tier management | Gameplay data, financial data, registration data |
| Anti-money laundering and fraud prevention | Financial data, KYC data, device technical data |
| Customer support and dispute resolution | Communications data, account data, transaction data |
| Responsible gambling monitoring and interventions | Gameplay data, financial data, behavioural data |
| Platform performance, security, and analytics | Technical data, behavioural data, device data |
| Marketing communications (with consent) | Registration data, behavioural data, gameplay data |
| Legal and regulatory compliance | All categories as required |
MYB77 processes personal data only where a valid legal basis exists for that processing. The applicable legal bases under international data protection principles are:
MYB77 does not sell, rent, lease, or trade your personal data to third parties for commercial or marketing purposes under any circumstances. Personal data may be shared with third parties only in the following limited and controlled circumstances:
All third-party Data Processors engaged by MYB77 are bound by written data processing agreements requiring them to maintain appropriate security standards and to process personal data only in accordance with MYB77's documented instructions.
MYB77 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and licensing obligations. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Legal obligation / Licensing |
| KYC and identity documents | Duration of account + 5 years post-closure | AML legal obligation |
| Financial transaction records | 7 years from transaction date | Legal / Tax / AML obligation |
| Gameplay and betting records | Duration of account + 3 years | Contractual / Licensing |
| Customer support communications | 3 years from last interaction | Legitimate interest |
| Marketing consent records | Until consent withdrawn + 1 year | Consent compliance |
| Technical and device logs | 90 days rolling | Security / Legitimate interest |
Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised in accordance with our data destruction procedures.
MYB77 uses cookies and similar technologies (including local storage, session storage, and pixel tags) on the Platform for the purposes described below:
Essential cookies are strictly necessary for the Platform to function. They enable session management, secure login, and core platform features. These cookies cannot be disabled without impairing core Platform functionality.
These cookies collect aggregated, anonymised information about how visitors use the MYB77 Platform — for example, which pages are visited most frequently and whether users encounter error messages. This information is used to improve platform performance and user experience.
Functional cookies allow the Platform to remember your preferences (such as language settings, preferred payment method display, and responsible gambling tool configurations) to provide a more personalised experience.
You may control non-essential cookies through your browser settings or through the cookie preference centre on the MYB77 Platform. Please note that disabling certain cookies may affect the functionality and performance of the Platform.
Note: MYB77 does not use third-party advertising or cross-site tracking cookies. No cookies are shared with advertisers or data brokers.
Subject to applicable law and where technically feasible, you hold the following rights in respect of your personal data held by MYB77:
Request a copy of the personal data MYB77 holds about you, including the categories processed and the purposes for processing.
Request correction of inaccurate or incomplete personal data held your Account. You may update many details directly via Account Settings.
Request deletion of your personal data where processing is no longer necessary, subject to legal retention obligations (AML, licensing) that may require us to retain certain records.
Request a structured, machine-readable copy of personal data you have provided to MYB77, for the purpose of transfering it to another service provider.
Object to processing of your personal data where MYB77 relies on legitimate interests as the legal basis, subject to MYB77 demonstrating compelling grounds to continue.
Request that MYB77 restricts processing of your personal data to storage only in specific circumstances, such as where data accuracy is contested.
To exercise any of the above rights, please contact MYB77 Customer Support via live chat or email. We will respond to verified requests within 30 calendar days. We may require identity verification before processing certain rights requests.
MYB77 implements a comprehensive suite of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures include:
While MYB77 takes all reasonable steps to secure your personal data, no online platform can guarantee absolute security. You are advised to use a strong, unique password for your MYB77 Account and to report any suspected unauthorised account activity to our support team immediately.
The MYB77 Platform is strictly intended for individuals aged 21 years and above. MYB77 does not knowingly collect personal data from individuals below the age of 21. Our mandatory KYC verification process is specifically designed to prevent underage registration and account use.
If MYB77 becomes aware or has reasonable grounds to believe that personal data of a person under 21 years of age has been collected, all such data will be immediately deleted and the associated Account will be permanently suspended. Any funds deposited by an underage user may be forfeited in accordance with our Terms and Conditions and applicable legal requirements.
If you are a parent or guardian and believe your child has registered on MYB77, please contact our support team immediately at [email protected] (plain text — not a clickable link). We will investigate and take immediate action.
MYB77 reserves the right to amend, update, or replace this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. The "Last Updated" date at the top of this page reflects the date of the most recent revision.
Where changes to this Policy are material in nature — meaning they significantly affect your rights or how your personal data is processed — MYB77 will provide advance notice via email to the address registered on your Account and/or through a prominent notice displayed on the Platform. Where required by law, we will seek your renewed consent before applying material changes.
Your continued use of the MYB77 Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms, except where applicable law requires explicit consent.
If you have any questions, concerns, or requests regarding this Privacy Policy or MYB77's data protection practices, please contact our support team using the details below. All contact details are provided as plain text only — no clickable links are used.
MYB77 takes all privacy enquiries seriously. If you are not satisfied with our response to a privacy concern, you may seek further assistance through the applicable supervisory authority in the jurisdiction governing our international operating licence.
Questions about how MYB77 handles your data? Our support team is available 24/7 — or visit our FAQ for quick answers to common privacy questions.